Press: Reviews and Media Attention

CNN Interview with Reid Hoffman

          Watch Reid’s interview on OutFront with Erin Burnett

“The key thing is for everyone to think very seriously about how they invest in themselves. No matter what your aspirations may be, invest in yourself. Take the notion that you are a business, you’re the CEO of your own life, the entrepreneur of your own life very seriously.”


CNBC Interview with Reid Hoffman

          Watch Reid’s interview on Squawk on the Street with Andrew Ross Sorkin, Becky Quick and Joe Kemen.

Sorkin called The Start-Up of You, “a great new book which I have proudly read.”


CBS Interview with Reid Hoffman

Watch Reid’s interview with Charlie Rose and Erica Hill on CBS This Morning.

He told them the things he likes to invest in “are things that essentially define what I call ‘human ecosystems,’ which is how millions of people come together in a system. It’s a network, a platform, a marketplace. And it’s a combination of psychology and sociology.”


The Economist Review: Becoming a social worker

Thinking like a start-up seems to be an excellent way for workers to prosper in a world in which the notion of a job for life has been consigned to the scrapheap. By being on the lookout for new opportunities all the time, changing course if markets shift and tapping professional contacts for advice and leads, people can avoid ending up on the slush pile themselves… Messrs Hoffman and Casnocha also make a number of astute observations about shifts in the world of work.

→ Read the full article


Time Interview with Reid Hoffman

Watch Reid’s interview with Sam Gustin of Time Magazine          

Fortune: Excerpt from The Start-Up of You

          Many people are turned off by the topic of networking. They think it’s slimy, inauthentic. Picture the consummate networker: a high-energy fast talker who collects as many business cards as he can and attends mixers sporting slicked-back hair.

Or the overambitious college kid who frantically e-mails alumni, schmoozes with the board of trustees, and adds anyone he’s ever met as an online friend. Such people are drunk on networking Kool-Aid — and are looking at a potentially nasty hangover. Luckily, building your network doesn’t have to be like that. Old-school networkers are transactional. They pursue relationships thinking solely about what other people can do for them. Relationship builders, on the other hand, try to help others first. They don’t keep score. And they prioritize high-quality relationships over a large number of connections.

→ Read the full excerpt

Forbes Review

          LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea — the importance of letting your passions guide your  career path — and replaced it with something better.

→ Read the full review

Charlie Rose Interview With Reid and Ben

Rose asked Hoffman: “How do you act with the skill set and mindset of an entrepreneur?”Hoffman responded: “You take intelligent risk, you do a form of flexible planning where you presume the world is changing, you don’t think, oh, I’m on one life course, like a career escalator. You presume change and are in a state of Permanent Beta. You’re never a finished product, you’re always adapting.”

→ Watch the full show


Reid Hoffman on NPR’s Morning Edition

Hoffman insists that effective networkers behave differently today than they did 20 or 30 years ago. “Go out to lunch with different folks,” he says.”Go out to lunch with people from other departments, from other companies, and explicitly address questions like: How do you see the industry changing?          

What do you think is happening? How do you do your job effectively? Is there anything I should learn from that in terms of how do I do my job effectively? That’s how you adapt to the future, and you stay current.”

→ Listen to the full show

NPR Books: Excerpt of the Start-Up of You

          You were born an entrepreneur.This doesn’t mean you were born to start companies. In fact, most people shouldn’t start companies. The long odds of success, combined with the constant emotional whiplash, makes starting a business the right path for only some people.

All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship. As Yunus says, our ancestors in the caves had to feed themselves; they had to invent rules of living. They were founders of their own lives. In the centuries since then we forgot that we are entrepreneurs. We’ve been acting like labor.

→ Read the full excerpt

BBC Radio Interview With Reid

Listen to Reid’s interview (direct download link)          

Wired UK Profile of Reid

          His goal, he explains over lunch, is to encourage all of us to “think about our lives as entrepreneurs, using this playbook as a way five years from now to be in more control of my life, create more value in myself and the world around me, by proactively investing in growing my capabilities and adding more to society.”

→ Read the full profile


Financial Times Review

          In the future, this book suggests, we will all live in a similar emergent state, a sort of permanent becoming. And it will take online social networks to lubricate the relationships that make such lives possible.This will sound alien and scary to nine-to-fivers. That, though, is even more reason to dip a toe in the water. “Many people are repulsed by networking,” the authors write, before going on to produce a basic guide on how to go about it (and not just online).

→ Read the full review

MSN Business On Main

          Reid Hoffman, investor and co-founder of LinkedIn, and Ben Casnocha, entrepreneur and author, share valuable tips on cultivating and seizing make-or-break opportunities. 

Read the full article

          Did you know you’re in “permanent beta”? Everyone is a work in progress, never finished. This mindset is key to success in today’s competitive global business environment, according to Reid Hoffman and Ben Casnocha. The pair laid out their thinking about entrepreneurship in a packed auditorium at the Austin Convention Center at the South By Southwest Interactive Festival.

Read the full article

Vancouver Sun

Mitch Joel, author of Six Pixels of Separation, writes about The Start-Up of You in his weekly column. “We no longer live in a world where young people are looking for job security and a pension (there are no gold watches in their future), but rather governing their careers and guiding their future by the lessons learned from some of Silicon Valley’s most successful entrepreneurs and innovators.

Read the full article


Ben’s Marketplace Commentary: Are You Network Literate?


You need network literacy: knowing how to access the information and perspective flowing through your social network. You make better decisions when you can tap the unique, real-time intelligence of the people you know.

Read the full article

Big Think Book of the Month

Whether you’re still in school, or have your name on the building of a school, the keys to success are all about navigating the present and adapting to the future. Call it a new-age life philosophy, or just think of it as some basic rules to follow, you need to arm yourself with a mindset that can flourish for the long run.

Read the article and watch Reid and Ben’s interview


Gretchen Rubin’s Happiness Project: Interview With Reid

          What’s something you know now about happiness that you didn’t know when you were 18 years old?
What I realize now more clearly than before is that happiness comes in part from choosing what you stand for, and then living it. “This is who I am, these are my values.” And then building a network of friends whose values align with your own.

Read the full interview


Barnes & Noble Staff Review

          Recent Gallup polls and other surveys register the pervasive dissatisfaction of American workers in the current economic climate. Jobs are scarce; promotions rare; and workloads and stress ever mounting.

This new book by LinkedIn cofounder and chairman Reid Hoffman proposes a fresh response to this disheartening situation. Start Up of You argues that instead of viewing themselves as cogs in giant corporate wheels, readers manage their careers as if they themselves were a start-up business, adapting their plans to the people and business around them. This unconventional, refreshing approach enables workers to take charge of their own futures in rational ways. — Alisa Schnaars

→ Read the full review

Publisher’s Weekly Review

LinkedIn cofounder and chairman Hoffman and entrepreneur Casnocha (My Start-Up Life) show how to adapt to the challenges of professional life and achieve career goals by behaving like an entrepreneur in this innovative approach to career management. Recognizing the similarities between business strategies employed by successful startups and career strategies used by top individuals, Hoffman began to ponder individuals as startup ventures and realized the importance of utilizing an entrepreneurial mindset to forge new careers.          

Given the new economic landscape, where young talent is stuck at the bottom of the employment ladder, retirement-age employees are staying on the job, and stalemated middle-aged workers are stalled in limbo, workers at all levels need to develop strategies to gain opportunities, improve their competitive edge, and expand their networks—in other words, obtain a startup mindset and skills. To do so, the authors show how to combine assets, aspirations, and market realities and adapt as needed, emphasizing the necessity of building real, lasting relationships and establishing a powerful professional network. With plenty of valuable guidance relevant to any career stage, this book will help readers not only survive professionally in times of uncertainty but stand out from the pack and flourish.

Kirkus Review

A hugely successful Internet entrepreneur imparts the wisdom behind establishing and cultivating a successful business career.LinkedIn co-founder Hoffman opens with the commanding statement that “most people shouldn’t start companies.” He recommends that readers first create and invest in different avenues of entrepreneurial opportunities for their own careers and then allowing the business end to bloom from there.          

With co-writer and entrepreneur Casnocha, Hoffman offers strategies for adapting to the fluctuating conditions of today’s highly competitive trade- and technology-based employment marketplace. Noting that Linkedln’s membership is now more than 100 million people, Hoffman delivers seven comprehensive chapters detailing the same skill sets that made his business such a booming success. These smatterings of advice delineate the importance ofgoals and calculated but sensible risk-taking. But most importantly, Hoffman stresses the significance of the initiation, development and continual maintenance ofgenuine relationships within an established professional network. Cautionary examples of foibles by the city of Detroit are juxtaposed with success stories from online retailers Netflix, Flickr and Zappos. If Hoffman’s narrative reads a bit on the longwinded, repetitive side, his approach is enthusiastically direct, cleareyed and infectious. His largely referential text overflows with relevant source material, guided “invest-in-yourself” encouragement and sage industry-insider smarts.

 MTV Interview With Reid

“You have to think about, ‘OK, how do I invest in myself?’ ” Hoffman explained as part of MTV’s Pioneers Speakers Series. ” ‘How do I build soft assets? Skills, relationships, but also, how do I take an intelligent risk?’ Small gambles, things that could lead to a breakout for you.”

“Start-up of You,” co-written with Ben Casnocha, breaks entrepreneurial thinking down into byte-sized bits, and provides examples from the brains behind Twitter, Flickr and more. The headlines? Be nimble (“permanent beta” in Silicon Valley speak), and build a better network.

Watch the full interview


Business Insider Review

          “Be the CEO of your career,” Hoffman says. “Who else is going to be the CEO of your career? If you abdicate that responsibility, who will do it?”

Hoffman brings up this example to show how important pursuing what you want professionally may require additional hours at the office or volunteering to take on more work. He says in a world that’s moving at a very fast rate, everyone must be adaptable and constantly reinvest and reexamine one’s professional progress. It’s essential to put yourself out there to expand your professional network and to learn new skills.

→ Read the full review

CEO of Evernote


Xconomy Review

          “The best professional network is both narrow/deep (strong connections) and wide/shallow (bridge ties),” Hoffman says

Again, Hoffman is a walking demonstration of the principles he’s espousing. On the strong-connection side, I’ll bet you didn’t know that Hoffman was a college friend of Peter Thiel (that’s how he ended up at PayPal after Socialnet), or that it was Hoffman who referred Mark Zuckerberg and Sean Parker to Thiel for Facebook’s first big financing.

→ Read the full review