Welcome To Permanent Beta

We are all works in progress. It doesn’t matter whether you are a recent graduate, a seasoned professional, or a reinventing yourself mid-career. Great people, like great companies, are always evolving. They’re never finished and never fully developed. Each day presents an opportunity to learn more, do more, grow more. Permanent beta is a lifelong commitment to continuous personal growth. It is the mindset of every entrepreneur of life.

What People Say About The Start-Up of You

Being an entrepreneur isn’t really about starting a business.  It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Entrepreneurship has always driven innovation in the private sector, but increasingly it’s essential to progress in government and the nonprofit sector, too.  Whatever career you’re in – or want to be in – The Start-Up of You holds lessons for success.

Michael Bloomberg, Founder, Bloomberg, L.P.
Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.

Sheryl Sandberg, Chief Operating Officer, Facebook and Author, Lean In
The Startup of You describes how to take a start-up approach to building a life: start with an idea, and work over your entire career to adapt it into something remarkable. This book distills the key techniques needed to succeed.

Jack Dorsey, cofounder, Twitter and cofounder, Square
The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.

Joi Ito, Director of MIT Media Lab
Forging a fulfilling career is one of the most important – and often, most difficult – challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want.

Gretchen Rubin, Author of The Happiness Project
Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.

Marc Andreessen, venture capitalist and director at HP, Facebook, and eBay
A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur – not in a particular company – but in the most important enterprise of all: one’s own life.

Cory Booker, United States Senator
This book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration. It’s a great book.

Penelope Trunk, Author, Brazen Careerist: The New Rules for Success
Many media outlets, including CNN, The Economist and Fortune have covered the book.

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