Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in — or want to be in — The Startup of You holds lessons for success.

Michael Bloomberg
Founder, Bloomberg, L.P.

Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.

Sheryl Sandberg
Chief Operating Officer, Facebook and Author, Lean In

The Startup of You: Adapt, Take Risks, Grow Your Network, and Transform Your Career

How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Startup of You helps you accelerate your career and take control of your future — no matter your profession.

If you’d like to buy more than 500 copies of the book or customize your edition, please contact: bulkorders@startupofyou.com. Bulk orders under 500 copies are best pursued through Amazon or other retailers.

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About the Book

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers — now in a revised and updated edition.

In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you.

Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to

  • adapt your career plans as pandemics rage and technologies upend industries
  • develop a competitive advantage so that you stand out from others at work
  • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
  • engineer serendipity that produces life-changing career opportunities
  • take proactive risks to become more resilient to industry tsunamis
  • tap your network for information and intelligence that help you make smarter decisions

The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

About the Authors

Reid Hoffman is the co-founder of LinkedIn, a partner at Greylock, and director at Microsoft, and is widely viewed as one of the most successful investors of all time. He is the host of the award-winning podcast Masters of Scale and the New York Times bestselling author of The Alliance, Blitzscaling, and Masters of Scale.

Ben Casnocha is an entrepreneur and cofounder of Village Global, a Silicon Valley venture capital firm that has funded hundreds of startups. He has appeared on CBS’s The Early Show, CNN, and CNBC. He is a co-author, with Reid Hoffman and Chris Yeh, of the bestseller The Alliance: Managing Talent in the Networked Age.

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