Tom Friedman on The Start-Up of You

November 10 2011

In July, Tom Friedman, a columnist at the New York Times and author of the best-selling book The World Is Flat, wrote a column about The Start-Up of You in the context of the then released unemployment numbers. A couple excerpts:

…while many [employers] are hiring, they are increasingly picky. They are all looking for the same kind of people — people who not only have the critical thinking skills to do the value-adding jobs that technology can’t, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever.

Whatever you may be thinking when you apply for a job today, you can be sure the employer is asking this: Can this person add value every hour, every day — more than a worker in India, a robot or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today’s hyperconnected world, more and more companies cannot and will not hire people who don’t fulfill those criteria.

You can read the whole article, The Start-Up of You, on the New York Times website.