The Economist Reviews Start-Up of You

April 18 2012

We were pleased to see a favorable review of the book in The Economist. Check it out:

“IF YOU start me up. If you start me up I’ll never stop”. Mick Jagger and Keith Richards probably did not have career advice in mind when they wrote these lyrics. But thinking like a start-up seems to be an excellent way for workers to prosper in a world in which the notion of a job for life has been consigned to the scrapheap. By being on the lookout for new opportunities all the time, changing course if markets shift and tapping professional contacts for advice and leads, people can avoid ending up on the slush pile themselves.