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The Startup of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
The Startup of You
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Blog

All Humans Are Entrepreneurs

UncategorizedBy The Start-Up of You TeamMay 10, 2012Leave a comment

All human beings are entrepreneurs. When we were in the caves, we were all self-employed… finding our food, feeding ourselves. That’s where human history began. As civilization came, we suppressed it. We became “labor” because they stamped us, “You are labor.” We forgot that we are entrepreneurs. That’s the quote from Nobel Peace Prize-winner Muhammad…

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What’s Your Competitive Advantage? Zappos.com Edition

UncategorizedBy The Start-Up of You TeamMay 10, 2012Leave a comment

A billboard that sat along the 101 Highway in the Bay Area in 2009 put it bluntly: “1,000,000 people overseas can do your job. What makes you so special? For anything desirable, there’s competition. Good entrepreneurs build and brand products that are differentiated from the competition. They are able to answer the question, “Our customers…

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Find Your Unique Competitive Advantage: Matt Cohler

UncategorizedBy The Start-Up of You TeamMay 10, 2012Leave a comment

Matt Cohler isn’t necessarily a name many would recognize as someone at the forefront of social networking, but Cohler, who is now a partner at Benchmark Capital, carved out a specific professional niche by making choices that differentiated him from the smart people around him. From Chapter 3: Plan to Adapt: Cohler spent six years…

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How Chris Sacca Hustled Early in His Career

BlogBy The Start-Up of You TeamMay 8, 2012Leave a comment

  Every good entrepreneur has to hustle and be resourceful in order to get their business off the ground. For example, Pandora’s founder, Tim Westergren, pitched the company to over 300 VCs before receiving any funding and did all sorts of things to keep the company afloat in the meantime. In The Start-Up of You, we argue…

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Stories From Readers of The Start-Up of You

BlogBy The Start-Up of You TeamMay 7, 2012Leave a comment

In the first few weeks the book has been available, we’ve been thrilled with the reactions from everyday people for whom The Start-Up of You has made a difference in their lives and careers. On our LinkedIn Group, readers have been introducing themselves to the community and posting their thoughts on the book. Individuals from around…

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The Economist Reviews Start-Up of You

BlogBy Ben CasnochaApril 18, 2012Leave a comment

We were pleased to see a favorable review of the book in The Economist. Check it out: “IF YOU start me up. If you start me up I’ll never stop”. Mick Jagger and Keith Richards probably did not have career advice in mind when they wrote these lyrics. But thinking like a start-up seems to…

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Visual Notes for The Start-Up of You

Blog, UncategorizedBy The Start-Up of You TeamMarch 28, 2012Leave a comment

We are thrilled to let you know that Ogilvy Notes created a great illustration of Reid and Ben’s talk at SXSW 2012 (click on the image for a larger version).   Sacha Chua has also created a set of sketches based on the book (click for a larger version).

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LinkedIn Video Q&A with Reid Hoffman

BlogBy Ben CasnochaMarch 19, 2012Leave a comment

Reid recorded a series of Q&A videos over at the LinkedIn YouTube channel. Check them out. Here’s his welcome video kicking off the series:

Hello world!

UncategorizedBy The Start-Up of You TeamFebruary 29, 2012Leave a comment

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Tom Friedman Interviews Reid and Ben about The Start-Up of You

BlogBy The Start-Up of You TeamFebruary 19, 2012Leave a comment

An exclusive interview between New York Times columnist Tom Friedman and Reid and Ben over at Amazon.com is re-printed below. Whatever you may be thinking when you apply for a job today, you can be sure your prospective employer is thinking this: Can this person add value every hour, every day–more than a worker in…

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