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The Startup of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
The Startup of You
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Category Archives: Blog

Reid Hoffman Interviewed by Keith Ferrazzi on The Art of the Pivot

Blog, UncategorizedBy The Start-Up of You TeamJuly 20, 2012Leave a comment

Reid was recently interviewed by Keith Ferrazzi, author of two notable books on relationships, Never Eat Alone and Who’s Got Your Back? Keith asked Reid about pivoting as the entrepreneur of your own career: “What do you think is more difficult in the pivoting process: Changing the nature of who you are, whether it’s a…

The Start-Up of You Student Fellowship

BlogBy The Start-Up of You TeamJuly 7, 2012Leave a comment

Are you (or someone you know) a college student leader dedicated to improving yourself, your networks, and your communities? Reid Hoffman and Ben Casnocha are pleased to announce The Start-Up of You Student Fellowship. This new program aims to accomplish two things: (1) recognize the most entrepreneurial student leaders in the world, and (2) empower them…

Joi Ito: Combining Soft Assets to Build a Competitive Advantage

BlogBy The Start-Up of You TeamJune 24, 2012Leave a comment

     In the book we write that a career competitive edge emerges when you build assets in pursuit of real aspirations that account for the market realities. Single assets (skills, experiences, connections) in isolation don’t have much value. Consider Joi Ito, head of the MIT Media Lab. He was born in Japan but raised in…

How to Take Intelligent Career Risk (Win the Contest!)

BlogBy The Start-Up of You TeamJune 18, 2012Leave a comment

Reid and Ben just wrote a long guest post at Tim Ferriss’ Four Hour Workweek blog about how to take intelligent career risk. We’re going to pick a winner from the person who leaves a comment on the post and answers these questions: – What change do you want to make in your career in…

If You’re Not 10x Different, You’re Not Different — The Volvo Example

BlogBy The Start-Up of You TeamMay 31, 2012Leave a comment

     Conventional wisdom among car companies used to be that you couldn’t talk about safety, because doing so might remind customers that you could die while driving. So the industry as a whole talked about anything else: styling details, new colors, faster engines, and so on. Except for one Swedish carmaker. Instead of shying…

How Chris Sacca Hustled Early in His Career

BlogBy The Start-Up of You TeamMay 8, 2012Leave a comment

  Every good entrepreneur has to hustle and be resourceful in order to get their business off the ground. For example, Pandora’s founder, Tim Westergren, pitched the company to over 300 VCs before receiving any funding and did all sorts of things to keep the company afloat in the meantime. In The Start-Up of You, we argue…

Stories From Readers of The Start-Up of You

BlogBy The Start-Up of You TeamMay 7, 2012Leave a comment

In the first few weeks the book has been available, we’ve been thrilled with the reactions from everyday people for whom The Start-Up of You has made a difference in their lives and careers. On our LinkedIn Group, readers have been introducing themselves to the community and posting their thoughts on the book. Individuals from around…

The Economist Reviews Start-Up of You

BlogBy Ben CasnochaApril 18, 2012Leave a comment

We were pleased to see a favorable review of the book in The Economist. Check it out: “IF YOU start me up. If you start me up I’ll never stop”. Mick Jagger and Keith Richards probably did not have career advice in mind when they wrote these lyrics. But thinking like a start-up seems to…

Visual Notes for The Start-Up of You

Blog, UncategorizedBy The Start-Up of You TeamMarch 28, 2012Leave a comment

We are thrilled to let you know that Ogilvy Notes created a great illustration of Reid and Ben’s talk at SXSW 2012 (click on the image for a larger version).   Sacha Chua has also created a set of sketches based on the book (click for a larger version).

LinkedIn Video Q&A with Reid Hoffman

BlogBy Ben CasnochaMarch 19, 2012Leave a comment

Reid recorded a series of Q&A videos over at the LinkedIn YouTube channel. Check them out. Here’s his welcome video kicking off the series:

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